When I was working as a youth director it was always amazing how in tune with the youth culture the business world was. They want to sell products and they spend a lot of time and money (more than the church) understanding youth culture and then figuring out how to manipulate it. If you wanted to know what youth wanted you really just needed to watch the advertising aimed at them. It was pointed out at a youth leaders conference that we met once a year to learn about the up and coming while the marketing groups met three times a year to do the same thing in their field. So…I have learned to pay attention to advertising to understand what people at least think that they want and I think there is one company in Kenya that has hit the nail on the head. Easy Coach’s motto is “Experience Dignity” and they are a bus company that operates in Kenya.